Maria Cristina Caimotto

M. Cristina Caimotto is Associate Professor of English Linguistics and Translation at the University of Torino, Italy. Her research interests include political discourse and environmental discourse, with a focus on ideology. She was involved in the project Lessico e Nuvole, which investigated the role of language in the communication of the climate crisis. She employs the approach of Ecolinguistics to investigate discourses of cycling promotion or bikelash, identifying beneficial, ambivalent and destructive discourse strategies. She is the author of Discourses of Cycling, Road Users and Sustainability: an Ecolinguistic Investigation (2020), a study that observes how discourses shape cycling and explores how cycling could shape new discourses. Her book offers tools to study the influence of narratives and discourses in resisting change towards more cycling-oriented policies. Other recent publications include "Promoting Urban Cycling: An Ecolinguistic and Discursive Approach" in Adam M. and Ortar N. (Eds.) Becoming Urban Cyclists: From Socialization to Skills (2021); "Cycling promotion and narratives of urban development: an ecolinguistic approach” in Hickman R. and Hannigan C. (Eds.) Discourse Analysis in Transport and Urban Development; and, with Raus R., Lifestyle Politics in Translation. The Shaping and Re-shaping of Ideological Discourse (2023). She is also a cycling advocate.