The 2026 edition of the Customer Journey Conference aims to further its academic objective of advancing rigorous research on customer–firm interactions within increasingly complex digital ecosystems.As markets become more data-intensive, algorithmically mediated, and content-saturated, the study of customer journeys calls for the development of new theoretical frameworks, methodological approaches, and empirical tools.

In this context, the 2026 conference places particular attention on the role of Artificial Intelligence and Content Marketing in shaping the design, measurement, and effectiveness of customer journeys.

The conference is conceived as a research-oriented academic forum, bringing together scholars engaged in empirical and conceptual research in marketing and related fields.

The 2026 edition of "Customer Journeys in a Digital World" will convene a group of internationally recognized scholars whose work contributes to research on digital marketing, artificial intelligence, and customer analytics.

The event is intended to provide a platform for scholarly exchange and discussion on the evolving dynamics of customer journeys.

Conference Program Overview

Sunday, 7 June 2026 (18:00–20:00): Welcome Reception

Monday, 8 June 2026 (09:00–16:40): Conference (Day 1)

Monday, 8 June 2026 (19:30–22:30): Social Dinner

Tuesday, 9 June 2026 (09:30–15:05): Conference (Day 2)