Keynote Speakers

Gui Liberali is a Full Professor of Digital Marketing at Rotterdam School of Management (RSM) of Erasmus University. 

He is an Associate Editor at Marketing Science and an Area Editor at the International Journal of Research in Marketing (IJRM).

He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research.

His research interests include optimal learning, multi-armed bandits, online advertising, targeting models, AI agents, adaptive experiments (e.g., clinical trials, advertising trials),  dynamic programming, and reinforcement learning. 

Davide Proserpio is the McAlister Associate Professor in Business Administration at the University of Southern California Marshall School of Business.

Professor Proserpio's research centers on measuring and quantifying the effects of digital data and platforms on industries and markets. His work primarily involves empirical analysis across various companies, such as Airbnb, Amazon, TripAdvisor, and Expedia.

He earned a B.S. from Politecnico di Milano in Milan, Italy, an M.S. from Carlos III University in Madrid, Spain, and a Ph.D. in Computer Science from Boston University.

Shane Wang is a Professor of Marketing at Pamplin College of Business, Virginia Tech University.

His research examines how emerging technologies transform business strategy and consumer behavior. 

Currently, his work and teaching focus on AI agents and synthetic data, with an emphasis on their strategic impact on businesses and consumer markets. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science and International Journal of Research in Marketing.

Shane has been recognized as one of the Top 50 Most Productive Marketing Scholars (based on the number of publications on the four premier marketing journals: Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science), calculated by the American Marketing Association. Shane was named to the MSI Young Scholar (2021) and the MSI Scholar (2024).

Shane is a member of the academic council at the American Marketing Association and serves as the Vice Chair of Education and Training for the AMA AI Special Interest Group.

He currently serves as Senior Editor for Production and Operations Management and as Associate/Area Editor for the Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, and Journal of Retailing.

He is also a member of the editorial review boards for the Journal of Marketing Research and Journal of Consumer Research.