Gui Liberali

Gui Liberali is a Full Professor of Digital Marketing at Rotterdam School of Management (RSM) of Erasmus University. 

He is an Associate Editor at Marketing Science and an Area Editor at the International Journal of Research in Marketing (IJRM).

He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research.

His research interests include optimal learning, multi-armed bandits, online advertising, targeting models, AI agents, adaptive experiments (e.g., clinical trials, advertising trials),  dynamic programming, and reinforcement learning.