Keynote Speakers

Simon Jones

Simon Jones

SVP Sales Europe & Asia - EVRYTHNG

Simon brings two decades of in-the-field experience helping companies optimize supply chain efficiency and data collaboration. At EVRYTHNG, Simon works with consumer product brands across industries (apparel, beauty, food & beverage, wine & spirits) to embrace digital transformation as a business strategy. With the EVRYTHNG Product Data Management Cloud (Product Cloud) brands can apply data science intelligence on an item by item basis, drive new digital applications, gain visibility into supply chains, and engage with their customers. Simon works with consumer product brands across Europe and Asia to create products #BornDigital with a unique digital identity on the Web making every product smart, interactive and trackable throughout its lifecycle.

Identified as a Technology Pioneer by the World Economic Forum and recently named one of the 50 most disruptive companies in the UK, EVRYTHNG connects every physical product to the web with a digital identity. EVRYTHNG's Product Data Management Cloud or Product Cloud enables brands to create products #BornDigital. Its a fully scalable solution that gives every product a unique digital identity the moment it is produced making the item smart, interactive and trackable from the factory floor to the consumer's home to the end of the product lifecycle. EVRYTHNG provides new value for brands, allowing them to meet today's consumer demand for transparency and authenticity while delivering end-to-end supply chain traceability to protect against counterfeits and achieve sustainability goals. EVRYTHNG led the creation of the new GS1 industry standards that have upgraded the world’s barcodes and product tags to connect every product to the web. Learn more at https://evrythng.com and @EVRYTHNG

Tommaso Maschera

Tommaso Maschera

Ventures Associate - Plug and Play

Tommaso is responsible for Ventures at Plug and Play Italy, where he oversees startup sourcing and investments. A graduate of Columbia University in New York, SciencesPo in Paris and Durham University in the UK, Tommaso’s professional background is in consulting and data science.

Plug and Play is the world’s largest innovation platform. Based in Silicon Valley, we work with over 325 corporate partners globally and accelerate 1100+ startups per year in 32 global locations and through 16 vertical programs, including New Materials & Packaging and Food & Beverage. Plug and Play is also the world’s most active early stage venture capital investor, financing between 220 and 250 startups per year. In April 2019, Plug and Play has opened a new innovation platform in Italy together with Esselunga, Lavazza, Tetra Pak and Unicredit as funding anchor partners.

Yuval Ben-Yehuda

Yuval Ben-Yehuda

Sales Manager TIPA®

Yuval Ben-Yehuda is a Sales Manager at TIPA®, one of the world's leading developers and manufacturers of compostable flexible packaging, founded in Israel in 2010. He leads TIPA® 's sales efforts in the European and Australian markets. Yuval holds a BA specializing in Business Administration and Marketing from IDC Herzliya.

TIPA develops and produces fully compostable flexible packaging. TIPA’s technology offers viable solutions for the replacement of conventional flexible plastic, and covers a wide array of applications, ensuring that packaging requirements are met in terms of durability, transparency, print and barrier. TIPA packaging emulates conventional plastic with a certified fully compostable end-of-life, and undergoes the same degradation process as organic matter. TIPA is tackling the plastic issue with an active preventative solution to end conventional flexible plastic accumulation and pollution.


Christof Trowitz

Christof Trowitz

Business Development - RePack

Christof Trowitz has studied industrial engineering and specialized on information systems. Starting his career in traditional industrial environments, he eventually co-founded his first social startup in 2010, developing and distributing special motion pictures for dementia patients at home and in nursing facilities. In 2013 he joined ePages, a SaaS eCommerce platform that is utilized by more than 100.000 webshops. Traveling the Nordic countries, he ran into the Finnish startup RePack, which he was so electrified from, that he joined the team in 2017. He finally found the perfect mix between utilizing his SaaS and eCommerce expertise and his deep desire for making this world greener and more sustainable, so he became RePacks Evangelist for the German speaking countries. Christof is 43 years old, has two kids and lives in Hamburg. He practices Yoga and teaches meditation.

RePack has invented and introduced a reusable and returnable packaging system for eCommerce and their consumers. RePacks is an alternative to single use packaging, typically made of cardboard or plastic, and saves almost 100% trash and up to 80% of CO2 emissions. Currently, more than 60 webstores all over Europe have joined the Repacking movement and are offering RePack to their clients as packaging alternative.

RePack was founded in 2011 and has, since then quite some prizes, such as the Nordic Council Environmental Prize 2017, Climate KIC Nordic Venture Cup 2016 and the Hans Sauer Award 2019 (excerpt!). In 2019, RePack has received a 2 Mio. € grant from the EU Horizon 2020 program, that lifts the RePack movement to the next level.

Petr Báča

Petr Báča

Founder & CEO – MIWA Minimum Waste

Petr is an entrepreneur and business leader; he has been working in marketing services and the design industry for over twenty years. His businesses are currently based in the Czech Republic and Russia and operate across Europe. In his former company Cocoon, he worked with corporate clients such as Nestle, P&G, Molson Coors on packaging and product innovation projects. In 2015 Petr found MIWA, a technology company driven by a mission to prevent the creation of waste from single-use packaging.

MIWA has developed a standardized reusable packaging with RFID for distribution of dry and liquid products in bulk; this packaging works in tandem with unique electronic dispensers that are placed in shops. Thanks to data- driven operational efficiency and focus on brand/product quality tracking and communication, the system enables so called packaging- free sales for large brand owners and retailers. MIWA’s technology was awarded numerous innovation and social impact prizes and is used as “best practice” in materials published by the UN and EU. With the involvement of both global and local producers and retailers, pilot operations started in several countries in 2019. Further development of the technology includes solutions for consumer packaging and household management to reach a maximum convenience for shoppers.

Agustín Correa L.

Agustín Correa L.

Research, Development and Innovation Lead - Triciclos

Agustín Correa, is a civil industrial engineer with a degree in mechanical engineering from the Pontifical Catholic University of Chile. From early on in his career he has aimed his projects towards both social and environmental impact with a transversal integration of human centered design. He runs the Research, Development and Innovation lab at TriCiclos, leading projects in the areas of recyclability and material selection, machinery, digital strategies and high-end innovation consultancy.

Founded in 2009, TriCiclos is a circular economy engineering company based in Santiago de Chile, with operations and services all across LATAM. The company has been able to vertically integrate different data and expertise inputs gained through the historic operation of more than 210 open-to-the-public recycling stations towards education programs, consultancy, new product development and innovation in a diverse range of industries, leading a regional wave of change towards the Circular Economy.